Customizing the From Name & Email Address on Abenity Newsletters

Modified on Tue, 21 Aug 2018 at 06:49 PM

Customizing the From Name and Email Address on the monthly emails sent to your members adds an extra layer of branding to the regular reminders your members receive about this great benefit your organization provides.

Important Note: Customizing the From Name and Email Address used for branded monthly emails is a feature only available to Manage PLUS plans at $600 per month or greater. If you'd like access to this feature, along with the ability to include your logo in your member's monthly emails, it can be added to lower level plans a la carte for $50 per month. Your Abenity Representative will be glad to assist in you setting this up if you're interested.

Editing the From Name & Email Address in your Back Office

Once you're logged into your organization's Back Office in Abenity, go to the 'My Account' tab at the top of the page. From there, click 'Program Branding' in the menu on the right side of the page and then navigate to the 'Mailing Settings' panel.

The From Name is the name that your members will see as the sender of your email campaigns. We recommend something like "Your Company Name Perks."

The From Email Address is the email address that your members will see as the sender of your email campaigns.

If you choose to use an email address hosted on a domain other than "," then your Abenity Representative will contact you to help you complete the Verification and Authentication process outlined below.

Custom Domain Verification and Authentication for Branded Emails

Abenity uses MailChimp as it's Email Service Provider (ESP) to deliver emails to members highlighting discounts within your Perks program.  These emails typically come from ""  If you've requested to set up a custom "From Email" address, we'll need to go through the following Verification and Authentication steps to ensure the emails reach your members. 

Custom Email Domain Verification Process

Your custom email address must be verified by Abenity's Marketing Team as an active email address prior to its use. You must have the ability to send/receive an email from the domain in order to verify the email address.

Once you've submitted your requested From Email through the Abenity Back Office, Abenity will send a Domain Verification Email to that email address. Your Abenity Representative will alert you when we're sending the Domain Verification Email. The Domain Verification Email will include a Verification Code. Please provide the Verification Code back to your Abenity Representative within 48 hours so we can complete the Verification step in MailChimp. 

If you don't receive the Domain Verification Email within an hour of your Abenity Representative telling you they sent it, please let them know right away. 

More information on Email Domain Verification can be found on MailChimp's Help Center here.

Custom Email Domain Authentication Process

Internet Service Providers (ISPs), like Google, Yahoo, and Microsoft, use DKIM and SPF authentication as a way to scan incoming emails for spam or spoofed addresses. Emails that fail authentication are more likely to arrive in a spam or junk folder. We ask all Abenity clients using a custom From Name to set up custom DKIM authentication for your domain, and add MailChimp to your SPF record. This helps ensure that email campaigns reach your members' inboxes and that the campaigns look more professional. 

Once you've completed the Email Domain Verification step above, your Abenity Representative will send you details to add to your domain's DNS records. That information will look something like the example below:

    Domain Name:
    DKIM: Create a CNAME record for with this value:
    SPF: Create a TXT record for with: 
v=spft  ?all


You'll need to provide this information to whomever manages your domain hosting so they can update your domain's DNS records. This should be done as quickly as possible and confirmed back to your Abenity Representative so we can send emails to your members. 

More details about setting up Custom Domain Authentication can be found on MailChimp's Help Center here. More information on the benefits of Domain Authentication can be found on MailChimp's Help Center here.

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